Our Story

The Snaptactix story begins with an entrepreneur whose skepticism was outweighed by his curiosity and drive.

In 2009, Jimmy Kim started his journey into the internet marketing world by joining an affiliate network. When asked for a company name he improvised, choosing “JK Marketing.”

Fast forward to 2015 – 6 years and 30,000 students later, Jimmy Kim’s online “hobby” had become a full-fledged business, supported by an entire team. Recognizing the potential for growth still ahead, the company was re-branded and Snaptactix was born.

Today, we strive to increase the accessibility of online marketing, regardless of background or tech proficiency. Our team leads by example, featuring a mix of seasoned marketers, designers and creative talent from other fields, providing our customers with versatile and multi-faceted solutions for any online business.

Snaptactix is designed for anyone with a desire to be successful online – for curious, driven entrepreneurs who dream of paving their own way.

Meet The Team

Jimmy Kim

CEO and Founder

Originally from the Washington DC area and now located in Sunny San Diego, Jimmy Kim started his career washing cars at a local dealership at the age of 16. Rapidly, he transcended and at the young age of 25, he became one of the Youngest General Managers in the industry. However, the lifestyle this position demanded – working at least 80 hours a week and committing ones entire being to the profession – began to take a huge toll. Close to completely burning out, Jimmy altered his course and took on an entirely new career. Incorporating his proficiency in sales and marketing, he immersed himself into the world of Internet Marketing.

7 years later, Snaptactix CEO and founder, Jimmy Kim, has taken his career and dedicated it to becoming an expert in Email Marketing, Copywriting, Backend Monetization and Mastering Funnel Development.

Jimmy’s entrepreneurial spirit has not only awarded him the role of CEO for Snaptactix, but he is also the CEO of Sendlane.com an Email Service Provider and the COO of KNYEW, a Las Vegas based clothing boutique.

Cassi Knight

Director of Operations

Born and raised in sunny San Diego, Cassi is the Director of Operations for Snaptactix. Currently going to school for Psychology and Marketing, she has a degree in Business with an emphasis in Information Systems. With an extensive background in sales, marketing and management, Cassi has leveraged what she’s learned throughout her career and applied it towards making our company as successful as possible.

When she’s not assisting wherever she can within our organization, overseeing all customer and company relations, or going to school? You can find her eating pizza, solving sudoku puzzles and hanging out with her farm of animals (3 dogs + a cat).

Kristen Dahlberg

Project Manager

Kristen is the Project Manager for Snaptactix, focusing on thoughtful, efficient execution of tasks across multiple platforms. With a diverse background in Psychology & Social Relations, Customer Service and Restaurant Management, she enjoys variety and the challenge of learning the best way to accomplish each new goal.

A New England native, Kristen spends her free time at the beach – soaking up all the sun Southern California has to offer!

Celeste Longbucco

Customer Happiness Specialist

From Illinois and new to San Diego by way of Las Vegas, Celeste brings a marketing and sales background to the Snaptactix team. A proud Saluki (SIU grad), she studied Communications/Public Relations and has applied those skills throughout her career in varied endeavors including promotions for artists, musicians and dreamers.

With a lifelong dream of living in California and a degree in Spanish, San Diego has made for the perfect spot to land. Celeste enjoys camping, culture, concert-going and anything on the beach. She is currently learning Italian.

Rowena Malhabour

Customer Happiness Specialist

Rowena has 10 years of experience with callcenter/bpo companies including Dell CTS, Onkyo, Netgear, Microsoft Xbox, Time Warner and Pinnacle. She previously worked in Malaysia as Service Desk Analyst and Critical Incident Manager for HP.

She loves working with people, is not afraid to take challenges and most of all, is always happy to lend a hand to help others. In her free time, you can find Rowena playing volleyball with her family – 4 kids and 3 dogs.

Dean Valerio


Born and raised in Los Angeles, Dean is the Snaptactix Controller. He has an extensive background in the accounting industry for 20+ years working in a variety of industries including Entertainment, Biotech, Manufacturing/Apparel and Real Estate. Dean holds a degree in Accounting with an emphasis in Business Administration.

Dean enthusiastically relocated to North County San Diego 10 years ago to marry his wife, a 4th grade teacher. In his spare time he can be found enjoying the beach with his wife and dog, and in the desert where he is building a weekend getaway.

Jordan Silver

Affiliate Relationship Manager

Straight from Seattle, Washington Jordan is our Affiliate Relationship Manager at Snaptactix. After moving to San Diego to pursue a degree in entrepreneurship, Jordan refined his affiliate marketing skills while working alongside prominent informational speakers.

With an extensive background developing start ups in the equity crowdfunding and comic-con industries, Jordan embodies a work hard attitude to ensure you are getting the best service.

When Jordan isn’t working hard to help you build your list, he spends his time hiking, going to the beach, and the occasional Call of Duty splurge.

Natalie Ryder

Graphic Designer and Web Developer

Natalie has a passion for creating things and for solving puzzles, which combine perfectly in her role as the graphic designer and web developer for Snaptactix. She grew up in Keene, New Hampshire, but when she moved to San Diego to attend Point Loma Nazarene University she never looked back.

When she’s not pushing pixels around a screen or writing code, Natalie loves social dancing (Lindy Hop, Blues, and Fusion), moving heavy things around at the gym, and doing actual jigsaw puzzles.

Daven Gonzales

Graphic Designer

Daven was born in Iloilo, Philippines, in 1985. He received his B.S. in Information Technology from Central Philippine University in 2008. He worked at Graphic etc. Printhouse, as a graphic designer, where he designed yearbooks, magazines, business cards and more.

In 2010, he began his career online, working for various companies, most notably KV Social where he worked for almost 3 years.

In his spare time, he enjoys watching NBA and playing with his dog. He also watches a lot of graphic tutorials on youtube to put into practice. Daven currently lives in Cebu, Philippines.

Morgan Murtaugh

Digital Media Manager

Morgan is a San Diego native who started her digital career at the young age of 19. As a political communications graduate from the The George Washington University, she was stuck in Washington, D.C. for three years and has recently moved back home to San Diego. After college she started her own digital company and landed a job doing the digital media on one of the 23 presidential campaigns of 2016, where she was able to learn a lot about her field in a short amount of time. She is now the master of all things digital media related here at Snaptactix.

Outside of work you can find her binge watching cheesy rom-com shows on Netflix, eating In-N-Out (because she was deprived its glory for the 3 years that she was away), traveling the world or line dancing (yes, line dancing).