Cassi Knight

Cassi Knight

Director of Operations at Snaptactix
Cassi specializes and has an extensive background in sales, marketing and management.
Cassi Knight

How to Re-engage Inactive Email Subscribers

Jan 13, 2017 - by
Snaptactix Staff Author

Inactive subscribers. Every email marketer has them – people who have either never interacted with an email message from you, or haven’t done so in a very long time. And because these inactive...

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Mastering Copywriting to Drive Conversions & Sales

Dec 16, 2016 - by
Snaptactix Staff Author

Copywriting is one of those skills that sounds intimidating, scary, and like a lot of work to master. Plus, it can be extremely time-consuming. That’s why so many marketers throw up their hands and...

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How Segmentation and Automation Are Changing Email Marketing

Nov 25, 2016 - by
Snaptactix Staff Author

Segmentation and automation are big terms in the world of email marketing right now. And for good reason: Marketers and businesses are using both strategies together to send more relevant messages to...

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The 4 Features of Highly Effective Email

Nov 4, 2016 - by
Snaptactix Staff Author

For the past decade, email marketing has been evolving. With new technology, tools, and trends in this realm, marketers have had to change their approach to stay on top of revenue-driving email...

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Understanding & Improving Your CTR (Click Through Rate) In Your Email Marketing

Oct 17, 2016 - by
Snaptactix Staff Author

If you’re an email marketer, it’s likely that you’re constantly striving to drive up your click-through rate (CTR) on your campaigns. You want more opens and more conversions within the email...

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10 Subject Lines Proven to Boost Open Rates

Sep 30, 2016 - by
Snaptactix Staff Author

Ever struggled to write an email subject line that gets your messages opened? Or maybe you’re just not impressed with your current open rate. Whatever feeling brought you here--you’re not...

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Tips & Tools for Leveraging eBooks

Sep 23, 2016 - by
Snaptactix Staff Author

Over the past five years, marketers have only begun to realize the full marketing potential of the eBook as a both free and paid resource. And with the autonomy they provide the author over every...

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Using Urgency to Drive Conversions

Aug 29, 2016 - by
Snaptactix Staff Author

Have you felt the need to bid on an eBay item because of the red countdown timer that was staring back at you? Ever checked out a flash sale to see what deals you could snag during a limited time...

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How & Why to Leverage Video in Email

Aug 22, 2016 - by
Snaptactix Staff Author

Many marketers are sometimes left scratching their heads when it comes time to craft the actual content within their emails. They wonder, “What should I include in my email so that it’s...

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12 Ways to Integrate Email and Social Media

Aug 15, 2016 - by
Snaptactix Staff Author

Ever have the feeling email marketing and social media were being set up to be enemies? It comes up when the social media people say stuff like “email is dead.” Then the email marketing people...

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