The holiday season is generally the busiest time of year for most businesses, and email marketing is responsible for a large portion of online holiday sales.
With this busy season looming around the corner, you want to make sure your customers and subscribers are aware of any annual sales you have going on, so they can get ready to do their shopping. Whether you’re looking to drive your online sales, boost your in-store traffic, or get more website visitors, email marketing can get the job done.
Ready to get started? Check out these 7 creative holiday email marketing ideas:
1. Enable social media sharing
One of the most best ways to increase the effectiveness of your email marketing efforts is to integrate social media channels within the emails you send out.
Social media links allow your subscribers to share the exciting news and sales you’ve sent them with their friends, family, and social media followers. This creates a sort of chain reaction, which can help generate more exposure for your business and boost your holiday sales.
Some of the most important media channels to target include:
Remember to update all of your social media profiles to reflect the current holiday. This includes adding holiday photos, sales links, videos, podcasts, or other details to help customers relate your social media with the content of your email.
This makes your customers feel like they are part of the holiday, as opposed to just visitors. They have all the insider information, and will be excited to follow along. Be sure to give regular incentives for keeping up with your updates!
2. Offer holiday-specific rewards
While you’re planning your holiday email marketing campaign, it’s important to remember to incorporate ways to give your readers holiday-specific rewards. One of the best ways to do this is to offer rewards that can only be claimed when they click on the product link in your email and purchase your product.
This should be an unexpected incentive. You could offer something at half-price if they purchase it through the link in your email, you could give them a free gift along with their purchase, or they could receive a small gift card after purchasing the item.
The holiday-specific reward should also be available exclusively through email. This sense of urgency and exclusivity will make them want to purchase your product, thereby increase your holiday sales. If the offer is great enough, they will want to share it with their friends and family, which would also give your sales a boost.
3. Optimize your emails for mobile
If you’ve haven’t optimized your emails for mobile use by now, you’re missing out on some great sales opportunities.
Optimizing your email campaign makes it easy for mobile users to easily view your emails, regardless of what size screen they have. It’s important they are able to see the full offer you sent them, especially with the striking holiday templates and graphics you’ll likely be using.
When designing your holiday email layout, keep in mind the fact people tend to use their thumbs more than their fingers when scrolling through their phones. When you’re designing your holiday email, think about the best way to place the call-to-action or other clickable links.
By making it both easy to scroll through and easy to read, you’ll have some great potential for increasing your holiday sales.
4. Offer sample sales
Show off some of your newest products, or at least those you want to draw some attention to, by placing them in a holiday sample sale. This works best for services or intangible products, such as online tools customers would need a trial code to access.
Send out these offers in an email, and enable social media sharing. They can try out your services or digital products, and then share your offer with their friends and family. This is a great way to build some exposure for the holiday season, and bring in some new website traffic.
5. Offer instant buying options
Statistics published last holiday season showed 41% of retailers used “Buy” buttons in their email marketing, encouraging their readers to make immediate purchases.
By including a prominent call-to-action button in the emails you send out to your subscribers, you can highlight a special offer, showcase a holiday-exclusive product, or promote an event they can sign up for in just a couple of clicks.
With numerous people to shop for your, the majority of your customers are extremely busy and stressed around the holiday season. Making things easier on them, and speeding up their shopping, will improve your brand’s value and boost your sales.
6. Use powerful subject lines
Want to make your emails irresistible to your subscribers? Make sure to use power words readers would be looking for during the holidays. These include:
- Great deal, promotion, savings, free shipping, holiday discount
- Order now, limited time, today only, Open Now, Available NOW, Exclusive
- Season’s Greetings, 12 Deals of Christmas, Winter cheer, Holiday Savings
- Thank you, your appreciation, support
You could also ask a question in your subject line, something that is immediately eye-catching and engaging. Ideas include:
- Need gift ideas?
- Want your gifts wrapped and delivered?
- Stressed about the holidays?
Make sure your holiday offer is instantly visible. With so many of your subscribers receiving seemingly endless amounts of email this holiday season, you want to make sure your offer stands out above the rest. To do this, feature it front and center in your subject line.
This will not only grab your reader’s attention, but will also get them to open and read your email. One of the most effective offers during the holiday season is free shipping, and offering that in your subject line can significantly boost your open rates.
Need some headliner inspiration?
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If you’re trying to boost your open rates this holiday season, these headlines are definite must-haves!
7. No holiday plans? Look ahead
Even if you don’t have a lot of holiday sales or promotional events going on, you can still use email marketing to promote your plans for 2017. Use your holiday email marketing to let your readers know about upcoming products, events, workshops, or services.
Send out online registration forms with compelling and eye-catching call-to-action buttons. Add some incentives, and get your readers to sign up in advance. By the time the event rolls around, you’ll have a large enough roster to be able to anticipate sales and revenue.
The key to creating a powerful holiday email marketing campaign is understanding which segments of your subscriber list you want to target the most. By taking the time to implement the ideas above, you’ll have a higher chance of increasing your holiday sales this year.
What are YOUR top holiday email marketing tips? Share with us in the comments below!
To unwind after hours of writing code or perfecting a design, Natalie likes to go out swing dancing or stay home alone and solve jigsaw puzzles.
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