For most organizations, social media marketing is an important piece of the overall strategy.
For good reason, too. The audience on these platforms is extremely active – and it’s constantly growing. Some data shows that by 2018, we can expect to see as many as 2.5 billion social media users around the world.
And while there’s a large audience here, for many marketers, the obstacle is getting content in front of the right audiences. Thanks to algorithms that limit who sees what content and when, they are now turning to advertising on social media to specifically target their ideal customers.
Let’s take a deeper look at the growing adoption of social media ads, as well as some of the common obstacles and problem-solving tools being used to get the most out of it.
The Rise of Social Media Advertising
Last year, companies spent more than $24 billion on ads in spaces like Facebook, Instagram, YouTube, and Twitter. And this spending is only expected to grow. According to eMarketer, in 2017, analysts predict a 26.3% global increase on spending for social media ads.
Why? A couple of important reasons:
For one thing, they’re battling decreased organic reach. On platforms like Facebook, Instagram, and Twitter where reach of posts is limited by a company algorithm, organic exposure is at an all-time low. In order for companies to get their messages in front of the right people, they’re paying for more targeted ads on these platforms.
Then there’s the simple fact that advertising here works. As more companies see positive results from their ads (think boosted website traffic, higher sales, more customer engagement), they’re investing more in these channels. On Facebook alone, ad spending increased 50% from 2015 to 2016…which means companies must be seeing strong results.
So while social media advertising is producing impressive results, many marketers are facing the same point of struggle when it comes to advertising (and content creation in general) in these spaces: Graphic design.
Graphic Design & Social Media
Social Media Examiner tells us that 74% of social media marketers use visual assets in their social media marketing. Why? Because Facebook posts with images see 2.3X more engagement than those without images – making a pretty strong case for using visuals.
But there’s a problem: Designing these images can be difficult. And without Photoshop skills or a graphic design degree, many marketers are having to hire graphic design help to create post-worthy graphics on a regular basis. It’s just one more expense on top of advertising that cuts into the company’s ROI.
When it comes down to it, difficult and expensive is not what we’re all about… so that is why we created our own solution – Social Studio FX.
Social Studio FX is an all-in-one, social media graphics tool that puts creative control directly in your hands. Using this tool, there’s no need for hiring a freelance designer, learning Photoshop, spending $100-$500 per design, waiting for designs, working through editing processes, and not being able to fully communicate your vision.
With this easy-to-use toolkit, marketers are finally able to design, create, and share the exact social media images they need. And with more than 180 fonts and 8,000 royalty-free graphics, this tool can help save time and money. From ads to everyday posts, this tool is helping make graphic design simpler than ever before.
How it Works
With this social media design toolkit, there’s no guesswork…just three simple steps:
1. Select a design/start from scratch
Browse the library of more than 13,200 templates and designs from 23 niche categories, or pick from over 200 done-for-you templates and 66 pre-sized social media layouts.
2. Customize your design
Using simple drag and drop tools, you can customize your content in a few simple clicks.
3. Download and publish
Once your design is complete, just download the material in PNG, JPEG, PDF, or TIFF format and use it on your preferred social media platform.
Simple, right? This tool is already being used by social media managers, affiliate marketers, bloggers, and ecommerce store owners alike because it’s cloud-based, powerful, and professional–and doesn’t require hours of initial training. In minutes, you can design high quality graphics for social media that can be launched right away.
Social Media Marketing: Don’t Let Graphic Design Over-Complicate
With Social Studio FX, you too can start getting the most out of your social media marketing presence without spending a fortune on graphic design help. Get empowered to take control of own design work and make your advertising and posting efforts look and feel the way they do in your mind. In no time at all, you’ll be creating ads and connecting with the engaged audience in spaces like Twitter, Facebook, and beyond with beautiful, professional visuals that are seen and shared.
Speaking of engagement, please take a moment to like, share and comment below. We’d love to know how you simplify your own social media ad creation!
When she’s not assisting wherever she can within our organization, you can find her eating pizza, solving sudoku puzzles and hanging out with her family.
Also published on Medium.