Online marketing involves knowing a good amount about a whole lot of things; it’s sort of a jack-of-all-trades type of business. It requires the marketer or business owner to have a whole toolbox full of handy things to help them promote their content, improve website traffic, increase conversions, and more.
To help digital marketers save time and fill their toolbox with everything they need, we’ve rounded up thirty must-have digital marketing tools for small and big businesses alike. This list includes links to tools from important aspects of digital marketing, such as SEO, social media marketing, content marketing, and analytics. Some of the tools are complex and involved, some are pretty basic. Some of the tools are free, some are not, and some are a bit of both.
Whichever aspect of digital marketing you need the most assistance with, check out the list and you’re bound to find the tool you’ve been missing.
1. Google Suggest
Google Suggest is an absolute must-have digital marketing tool when it comes to finding keywords or content topic ideas. These suggestions can vary by search history, region, and language, but they all come from how people actually use the search engine. So, rather than offering suggestions worded in a way that is best for robots, they word them in a way that is best for people actually conducting the searches.
For example, type in the phrase “pet food coupons” and Google suggests:
1. Pet food coupons online
2. Pet food coupons printable
3. Pet food coupons 2016
4. Pet food coupons Canada
Try it with just “pet food coupon” and Google offers:
1. Pet food coupon
2. Pet food coupon deals
3. Pet food coupon code
4. Pet food coupons printable
These are all genuine searches conducted by other people, ranked by popularity. If there are lots of people doing searches for “pet food coupons” and then go type “pet food coupons printable”, that can help make “pet food coupons printable” appears as an autocomplete suggestion.
2. Anchor Text Over Optimization Tool
This digital marketing tool functions exactly like it sounds, and is a must-have if you’re worried about Google penalties. The Anchor Text Over Optimization Tool allows the user to search for and identify any over-optimized anchor text links on external sites. This is good, because these types of links tend to look unnatural to Google and can end up getting flagged. The tool also lets the user send in a change request directly to the site webmasters.
3. Domain Hunter Plus
The Domain Hunter Plus is a free Chrome plugin that lets the user scan the page for any dead links and available domains. It can crawl hundreds of links on just one page, and provides error status codes to make your diagnostic process easier, and even lets the user export results in .csv format.
Ubersuggest is a super handy tool that lets you quickly find a whole batch of new keywords you wouldn’t normally find when using the common Google Keyword Planner (which is still a great tool!). They also have a free KeywordEverywhere extension for both Chrome and Firefox.
Cost: Basic is FREE, but the Pro version has several plans, ranging from $48/month to $88/month.
KeywordTool.io is a free digital marketing tool lets you get up to 750+ long-tail keyword suggestions for each search term you enter. They’re based on Google searches and the language you select. This tool is a great way to increase your content marketing, especially if you’re trying to drive more people to your website. By using this tool, you get insight into what they are searching for on Google and what they are looking to buy. You can create product offers or content that directly reflects these trends (using these keywords!), which would draw more people to your website.
6. Website Grader
Website Grader is a free digital marketing tool that scans and grades your site, and then sends the results to you in an email. It evaluates your site based on key metrics like performance, SEO, security, and mobile optimization. If you’re trying to improve your site, boost your SEO, and increase your website traffic, this is a must-use tool.
7. Website SEO Score Checker
Its name may be long, but the Website SEO Score Checker tool from Small SEO Tools is easy to use. Just enter in your domain or a website’s URL, check the box to let them know you’re a real person, and then click on “Check SEO” to get a full report. If you’re trying to figure out what you need to improve in order to grow your online presence, this online marketing tool is a must-have.
8. Keyword Density Analyzer
The Keyword Density Analyzer from SEOBook lets you find the most commonly used keywords and phrases on any given page. If you’re trying to include enough keywords to boost your content’s SEO, but don’t want to overdo it, this tool is a must-have. It’s also great for learning from your competitor’s, and getting an idea of what keywords they’re ranking for.
Cost: Trial is FREE, plans are not.
SimilarWeb lets you compare two websites side-by-side. This is great for gaining insight about competitors, and figuring out how you can step up your SEO game.
Browseo lets you see your website in the same way a search engine would. It’s helpful when you want to see the hierarchy you’ve assigned to certain elements of your site, even if you weren’t aware of it. You can also get insight into your website and that of your competitors.
Social Media Tools
Cost: FREE for limited use, but they have plans that start at $9.99/month.
Hootsuite is one of the most popular and widely used online marketing tools for social media management. It has virtually every function you could possibly need, all presented within an easy-to-use format.
If you’re going to focus your social media marketing efforts on Twitter, TweetDeck is a definite must-have tool to store in your proverbial toolbox. It makes it easy to see everything at once, manage multiple accounts at once, follow certain tags, check your notifications, and post new Tweets.
Cost: Limited use is FREE, but plans start at $10/month and go up to $399/month
Buffer makes it easy to share any article/post/webpage you’re currently reading. You can also schedule your own content to be shared across your connected social media accounts.
Cost: Basic plan is FREE
Paper.li lets you share content from your own site, or that of others within your industry, and then publishes it in the format of an online newspaper. This is a great way to get your content seen by a new audience, as well as get it in front of others within your target audience.
Honestly, what would a social media tools section be without Bitly? This link shortening tool is incredible useful for posting updates on Twitter, and saves on character space. It also just makes your update look less cluttered!
Content Marketing Tools
Cost: Plans start at $4.99/month
Prezi lets you create a slideshow presentation that isn’t yawn-inducing. It’s easy to use, and has plenty of templates to choose from. It makes it easy to share information in a visual way, rather than just relying on written content.
17. Blog Topic Generator
This content marketing tool does just what it says it will do – it generates topics when you’re stuck in a blog post rut. The Blog Topic Generator is easy to use, and has some great topic ideas.
Cost: Plans start at $60/month
CoSchedule is a must-have online marketing tool that makes it easy to schedule your content across various social media platforms. It also has a handy Headline Analyzer to help you measure how effective your headline is.
SlideShare functions a lot like a social network for presentations. It’s a great way to put together content for webinars, lectures, and conferences. You create the presentation, and then share it with your audience.
20. Social Studio FX
Cost: FREE to try!
Social Studio FX is a simple yet powerful way to make your graphics for your social media and advertising. Easy to use point and click interface, combined with a ton of images and templates, it’s a powerful and highly recommended tool. Also a best seller of Snaptactix!
Cost: Basic plan is FREE
PicMonkey is a great tool for creating or editing images and website/blog graphics. It’s easy to use, and they have different themes and special fonts and graphics available for different occasions, holidays, and needs.
It may not be the first site that comes to mind when talking about online marketing tools, but Quora can be a gold mine for content marketing. You can answer questions others may have, and then link to relevant pages on your site. You can showcase your industry authority by offering expert advice or solutions, and you can drive traffic to your site with blog posts and links.
23. Google Alerts
As simple as it is, Google Alerts is one of the best online marketing tools to have when it comes to your content marketing. It lets you keep up on the latest trends and happenings within your industry, providing you with an immediate look into what’s going on. Your brand will be up-to-date on all of the latest information, as it’s published, and able to create or share relevant content.
Cost: Basic plan is FREE, other plans are $34.99/yr and $69.99/yr
If you tend to have multiple folders with bits of research or notes scattered about your computer, Evernote is a must-have online marketing tool. This lets you save practically anything you find online into a completely personalized folder arrangement that syncs across all of your devices.
25. Twitter Chats
Now, Twitter may be a social media site and tool, but the Twitter chats serve as a great resource for your content marketing. You get into discussions with other industry experts and brands, get a feel for what’s trending right now, and find out what the hot issues are. It also helps you see what your prospects are currently interested in, what they’re struggling with, and what solutions they are looking for. It gives you a focus for your content, and provides an excellent way of demonstrating your brand’s value.
26. Pixel Studio FX
Cost: FREE to try!
Pixel Studio FX is a user-friendly web app makes it easy to create eCovers for your online marketing business. Membership options also include an Enterprise/Commercial license, so you can sell these designs as your own and still keep 100% of the profits.
27. Google Analytics
Cost: FREE, but premium plans are available
The biggest name in analytics, Google Analytics has everything you could possibly need to track the effectiveness of your website content, campaigns, and other types of marketing collateral. You can see how many people access your site, where they come from, how long they spend on each page, how many pages into your site they venture, and more. It’s a complex online marketing tool, but designed in a way that makes it extremely user-friendly.
Cost: Free demo, priced plans
ClickTale is a handy online marketing tool that provides video recordings of real user sessions. This lets you go through and see what people clicked on, what they didn’t, and what they interacted with the most.
If your subject line isn’t compelling enough, your subscribers or other recipients probably won’t bother to open them. So, how do you know whether or not your subject line is enticing? SubjectLine is an easy-to-use online marketing tool that will analyze your subject line and tell you where to improve.
Cost: FREE trial (7 days), plans range from $50/mo to $180/mo or POA/mo
Formisimo picks up where other analytics tools leave off. They can tell you which pages were visited, where your visitors came from, and what they did on your site. What they can’t tell you is why your visitors left without converting to customers or subscribers. This online marketing tool can tell you exactly that.
Cost: FREE, but you must download it and host it on your own server
Piwik offers a lot of the same features other analytics tools do, including visitor maps, keyword search, and session tracking. However, this tool takes things one step further by offering a mobile app and unlimited data storage. The setup is pretty complicated, and the program is a bit involved, but the dashboard can be customized to fit your preferences and needs.
Cost: FREE for 14 days, monthly pricing options after
ClickPerfect is custom software was built from the ground up, designed as an easy-to-use click tracking click targeting platform. This tool lets you mask/cloak links and track their clicks in real time. Tracking every click on your site can help you maximize your audience reach and revenue, making this tool an absolute must-have.
Digital marketing tools
Choose a few digital marketing tools from each section to try out.
Oh and don’t forget to like this article and share with your fellow digital marketer.
If you found a new tool from our TOP 30 list to help in your marketing efforts, I’m sure they will too!
Make sure you let us know which tools you use and which ones you plan to get in the comment section BELOW!
To unwind after hours of writing code or perfecting a design, Natalie likes to go out swing dancing or stay home alone and solve jigsaw puzzles.
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Also published on Medium.